The world is multi-screening. Are you too?

Discussion in 'Le Blog' started by Isha_Sharma, Dec 13, 2016.

  1. Isha_Sharma
    Isha_Sharma LeIndiaStaff Staff Member
    Joined:
    Aug 1, 2016
    Messages:
    674
    Likes Received:
    349
    Trophy Points:
    220
    Gender:
    Female
    Occupation:
    Executive - Community
    Location:
    Bangalore
    6
     

    Multi-screening or multi-tasking across several screens is a practice of simultaneously browsing through smartphones, televisions, tablets and gaming consoles at a single point in time.

    [​IMG]

    With multi-screening becoming all the rage recently, there is a good chance that a person is multi-screening – for example browsing his or her social media account on a smartphone while watching a movie on the laptop. In the light of the above, here is an interesting graphic that will help you understand cross-platform consumer
    behaviour in a new multi-screen world -

    [​IMG]

    Image source

    Multi-screening takes place in either of these two major ways-

    Simultaneous usage: When the user simultaneously uses multiple devices at the same time irrespective of the task being performed.
    Sequential usage: When the user switches between devices and screens, in order to accomplish a task like online shopping.

    On an average, we use three screens simultaneously. However, according to Google reports the below statistics are the most prominent screen combinations that we adopt as we multi-screen…

    1. While multi-tasking i.e. performing unrelated tasks on different screens

    PC + Smartphone – 92%
    TV + PC – 92%
    TV + Smartphone – 90%
    TV + Tablet – 89%

    2. While performing related or complementary tasks on different screens

    TV + Tablet – 40%
    PC + Smartphone – 36%
    TV + Smartphone – 35%
    TV + PC – 32%

    Let us now investigate some consumer behaviours as they multi-screen.

    Investigative spider-webbing- This is a multi-screening activity where the users watch content on one device and use other devices to seek deeper information about the same content. For example, you are watching a TV series and browsing details about your favourite character over Wikipedia to check for his or her personal and professional background and other facts.

    Quantum journey- This is an activity where the user starts performing a task on one device but ends up accomplishing it on some other device. For example, you search for a dress, read reviews about it and add it in your cart all over your smartphone but you purchase and pay for the same on the laptop.

    Content grazing- This is a practice when the user performs different tasks on multiple devices. For instance, when you watch TV and simultaneously chat with friends on your smartphone – you are involved in content grazing.

    Social spider-webbing- This type of multi-screening is not practiced frequently but is still used my many users. Here people share experiences about their activities performed on other devices. Example, you would want to share new records achieved on gaming consoles over social media apps on your smartphone.

    As the number of devices increase in the households today, the probability of multi-screening increases too. How often have you caught yourself multi-screening on your daily routine? Let us know in the comments sections!

    Articles You Might Like:
    I. TV viewing habits in India: trends and insights
    II. The key to fitness is in your pocket
    III. Fashion forward Smartphones are the new trend

    Check out our social media channels for more news and updates:

    [​IMG] LIKE us on Facebook
    [​IMG] FOLLOW us on Twitter
    [​IMG] JOIN us on Instagram
    [​IMG] SUBSCRIBE to us on YouTube

    [​IMG]
     
  2. SasukeNaruto
    SasukeNaruto LeMod
    Joined:
    Feb 3, 2016
    Messages:
    2,426
    Likes Received:
    5,165
    Trophy Points:
    610
    Gender:
    Male
    Location:
    INDIA
    10
    55%
    I'm interested in multi monitor setup :) , microsoft's continuum is also good for multitasking but it has limited functionality as of now.

    Edit : Full Windows 10 is coming to x64 qualcomm ^^ ...that might make windows phone interesting again , leeco should look into this :)
     
    Last edited: Dec 13, 2016
    oartija likes this.
  3. Safal08
    Safal08 Well-Known Member
    Joined:
    Mar 15, 2016
    Messages:
    152
    Likes Received:
    96
    Trophy Points:
    100
    Gender:
    Male
    Occupation:
    Student
    Location:
    Pune
    4
     
    how you created the dynamic signature? how to add images /icons/logos in signature ?
     
  4. oartija
    oartija #Supertainment
    Joined:
    Nov 10, 2015
    Messages:
    282
    Likes Received:
    319
    Trophy Points:
    530
    Gender:
    Male
    Occupation:
    design/creatives
    Location:
    Mumbai
    9
    80%
    nice informative post!
     
  5. SasukeNaruto
    SasukeNaruto LeMod
    Joined:
    Feb 3, 2016
    Messages:
    2,426
    Likes Received:
    5,165
    Trophy Points:
    610
    Gender:
    Male
    Location:
    INDIA
    10
    55%
    Account setting -> Signature -> Image -> <link of image>
     
  6. vicky727r
    vicky727r Well-Known Member
    Joined:
    Feb 12, 2016
    Messages:
    364
    Likes Received:
    195
    Trophy Points:
    190
    Gender:
    Male
    Occupation:
    Student
    Location:
    India
    Home Page:
    5
    67%
    Bring the feature of 2 apps in a single screen
     
  7. HK22
    HK22 Well-Known Member
    Joined:
    Jun 20, 2016
    Messages:
    147
    Likes Received:
    54
    Trophy Points:
    110
    Gender:
    Male
    Location:
    Gujarat
    4
    20%
    Still no multi window feature in EUI 5.8
    Other UI already have this feature

    Now
    It's time to update EUI with major changes
    EUI 6.0 or Nought update for Le 2 ?
     
  8. Safal08
    Safal08 Well-Known Member
    Joined:
    Mar 15, 2016
    Messages:
    152
    Likes Received:
    96
    Trophy Points:
    100
    Gender:
    Male
    Occupation:
    Student
    Location:
    Pune
    4
     
    ohhk Thanks..!
     
  9. PratikNesarkar
    PratikNesarkar New Member
    Joined:
    Sep 24, 2016
    Messages:
    10
    Likes Received:
    1
    Trophy Points:
    0
    Gender:
    Male
    Occupation:
    Education
    Location:
    Kolhapur City, Maharashtra, India
    0
     
    There is a need of major increase in the features of upcoming eui updates for the leeco devices. Still letv le 1s devices have no volte support also multiwindow options dual app features n much more are misssing which are core features for users. So itd important to keep up with the needs of users for better feed back... Please look forward for the needs of different customers. THANK YOU
     
  10. KumarPradeep
    KumarPradeep Well-Known Member
    Joined:
    Nov 3, 2015
    Messages:
    575
    Likes Received:
    9,291
    Trophy Points:
    320
    Gender:
    Male
    Location:
    New Delhi
    7
    50%
  11. Davinder
    Davinder LeMod
    Joined:
    Dec 15, 2015
    Messages:
    606
    Likes Received:
    5,235
    Trophy Points:
    320
    Gender:
    Male
    Occupation:
    Engineer
    Location:
    New Delhi
    7
    50%
    We are enslaved by the screens around us.
     
  12. AnishKhandelwal29
    AnishKhandelwal29 New Member
    Joined:
    Sep 9, 2016
    Messages:
    1
    Likes Received:
    1
    Trophy Points:
    0
    Gender:
    Male
    Occupation:
    Student
    Location:
    Alwar
    0
     
    I want multi window or like two different apps running at same time on my Le Eco Superphone like one app in one half of the screen and the other one in other half. Sometimes i really think it's much necessary. Think over it in next update .
     
    vicky727r likes this.
  13. vicky727r
    vicky727r Well-Known Member
    Joined:
    Feb 12, 2016
    Messages:
    364
    Likes Received:
    195
    Trophy Points:
    190
    Gender:
    Male
    Occupation:
    Student
    Location:
    India
    Home Page:
    5
    67%
    Bring multi window in eui
     
  14. vicky727r
    vicky727r Well-Known Member
    Joined:
    Feb 12, 2016
    Messages:
    364
    Likes Received:
    195
    Trophy Points:
    190
    Gender:
    Male
    Occupation:
    Student
    Location:
    India
    Home Page:
    5
    67%
    Sometimes copy paste is not available means dual windows will helps us better
     
  15. RskIyer
    RskIyer New Member
    Joined:
    Feb 14, 2017
    Messages:
    1
    Likes Received:
    0
    Trophy Points:
    0
    0
     
    LeTV promised that two years we can watch EROS Movies but now it's not coming. On screen displaying EROS coming soon. Le TV
    DIDN'T KEPT THEIR PROMISE. How are they going to solve this problems.

    I bought this Letter TV trusting they will keep their promises. But now they have failed. There's no way contacting them. I bought this product through Flipkart.