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Founded in November 2004 by Jia Yueting, a celebrated pioneer in China's Internet landscape, Letv is engaged in a rich array of business verticals, spanning from Internet TV, film and video production and distribution, smart gadgets and big-screen applications to the development of Internet-linked super-electric cars. In 2010, Letv.com became the first—and to this day, the only—publicly listed video streaming company in China. Letv comprises a number of subsidiaries, including Letv.com, Leshi Zhi Xin, Le Vision Pictures, Wangjiu.com, Letv Holdings, Letv Investment Management and Le Mobile.
In 2013, Letv unveiled its smart TV, which ranks #1 among all smart TVs sold online in China as of 2014. In 2015, Letv introduced three flagship models of its first-generation smartphone, the Le Superphone, to Chinese consumers. Setting the price at mass production cost, Letv became the first smartphone manufacturer to release their bill of materials worldwide. Letv sold over 1 million Le Superphones within 3 months, and its online sales have topped Apple and Samsung in China.
Also in 2015, Letv announced its arrival in the U.S. by opening offices in Silicon Valley and Los Angeles, bringing its “tri-city strategy” to fruition: Beijing for application and implementation; Silicon Valley for technology and innovation; and Los Angeles for media and entertainment. Additionally, Letv is in the planning stages of its ambitious Super Electric Ecosystem (SEE) project, which has an R&D center in California. To date, Letv has invested more than $100 million in the SEE project, creating hundreds of job opportunities in California.
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